INTRODUCTION
Every company faces challenges, and the way they handle them can strengthen or hurt their reputation. Roku customers have been facing a bug in the system that causes the remote to skip channels and program selections (sources 1, 2 and 3). However, several weeks into the issue, Roku has yet to publicly acknowledge the bug.
The consequence for Roku is that it appears to the public as either 1) oblivious to the bug, 2) uncaring, and/or 3) silent about any fixes. None of those situations is helpful to brand reputation.
Let’s explore what companies like Roku should do in these situations. Continue reading “When a Company Doesn’t Acknowledge a Software Bug”
In June, Canada’s 
It’s not uncommon for conferences and webinars to have speakers present together in a panel format. Unfortunately, many panel discussions don’t spend enough time talking about the main subject, spend too much time talking about one topic, run too long and/or are boring.