INTRODUCTION
Google Business is an essential platform for businesses, as it’s often the first place customers look for up-to-date information or reviews about your company. Having a Google profile also improves your local SEO, as the information you share will rank above third-party sites.
Here’s a look at new features in Google Business in 2022.
NAME CHANGE + APP RETIREMENT
In late 2021, Google changed its name from Google My Business to Google Business Profile. According to Google, the reason for the new name was to “keep things simple.” The move is also meant to encourage businesses to manage their single listings directly on Google Search or Google Maps.
In addition, the Google My Business mobile app will retire in July and be replaced by the Google Maps app. This will help merchants take advantage of the upgraded experience on Google Search and Google Maps. To manage your profile from Search or Maps, type your business name in the Google search bar and your Knowledge Panel and a Google Business Profile edit panel will appear, or users can enter the words “my business” and the same panel will appear.
PROFILE CAN NOW BE VERIFIED
Businesses have always been able to edit their profile information, but now you can complete verification or resolve other issues with your Business Profile directly from search. This can be done by searching for your company’s name on Google or on the Google Maps app. You’ll see an option to verify your Business Profile or resolve other issues your profile might have. You can also edit information like business hours, make posts and respond to reviews.
MESSAGING ON DESKTOP
Potential customers can now use a messaging feature through a desktop app to reach out to businesses without calling or visiting the business’s website. Similarly, businesses are now able to respond in real-time through their profile, with the option to set up a customized automated welcome message.
To access and use this feature, look for the “Messages” tab on the left side. Turn on messaging through the messaging settings, and then adjust your settings (e.g., notifications, auto-response). Like with other platforms/review sites, you should respond to all messages within 24 hours, as this promotes trust and encourages future engagement with your customers.