Should Your Retail or Hospitality Business Stay on Twitter?

INTRODUCTION

With the variety of social media outlets available, it is a good idea for businesses to reassess their presence on those platforms from time to time.

While Statista estimates that Twitter has more than 435 million monthly active users, its future is somewhat uncertain. If your business was already seeing some mixed results from Twitter, its recent changes may leave you asking if it still makes sense for your business to be active on the platform.

Following are some things to consider when deciding whether to continue using Twitter for your retail or hospitality business.

Continue reading “Should Your Retail or Hospitality Business Stay on Twitter?”

What’s New in Twitter 2022

INTRODUCTION

According to Statista, Twitter’s audience is projected to increase to more than 340 million users by 2024. The platform, which started as a medium to share daily status updates with friends, has quickly morphed into an outlet for users to learn about what’s trending. So much so that 71% of Americans use Twitter to read the news.

Here are three features that are new on Twitter.

Continue reading “What’s New in Twitter 2022”