Since launching in 2011, Snapchat has experienced exponential growth. Company leaders now claim the app reaches 75% of people ages 13-34 in more than 20 countries.
The company continues to develop new features in hopes of both retaining current users and attracting new ones.
These are some of the changes to Snapchat in 2022.
Continue reading “What’s New in Snapchat 2022”
A Snapchat filter is a graphic that overlays a photo or video you take. It’s a quick and easy way of adding decorations or branding to your photos and videos.
(On the image on the right, you’ll see that Yahoo! is promoting its fantasy baseball league through a spring training filter.)
Filters are different from Snapchat lenses, which use augmented reality to enhance or distort a photo or video through facial recognition.
After a user takes a photo or video, they can swipe to add filters. Your hotel, resort or bed & breakfast can create a geofilter for your property that is only accessible to people inside the boundary you set.
You should create filters of your restaurant, pool, events, room specials, etc., to build brand awareness or maintain top-of-mind awareness by having your guests and visitors spread your messages to their respective networks. Continue reading “How to Set up SnapChat Filters for Your Hotel”
Instagram hit a significant milestone at the end of June, announcing it now has more than half a billion active users, with more than 200 million people using it at least once a day.
The app was purchased in 2012 by Facebook for $1 billion. Since its acquisition, Instagram also has launched three standalone apps: Layout, Boomerang and Hyperlapse. These three apps focus on photo collages, looped mini videos and moving time lapse videos, respectively.
Although Instagram is still focused on the still photo, the company is starting to embrace full-length videos and carve out a niche in video sharing. Instagram also started launching mobile ads on its newsfeed–in other words, it started making the big bucks.
Instagram is growing at a rate of 10 million new users every month, outpacing Facebook and Twitter whose user growth has stalled. However, Instagram is still facing a threat from competitor Snapchat. According to a USA Today article, Instagram user growth will slow down as “competition from Snapchat escalates.”
Regardless of the Snapchat threat, Instagram has a giant population that don’t show signs of stopping its app-use anytime soon. Can you answer this question: how can you use Instagram to your company’s advantage?