retail marketing Archives - Page 4 of 4 - Public Relations, Advertising & Social Media

How to Get Started with Marketing Your Product on Amazon, Part 2: Amazon Advertising and External Marketing

Posted on March 29, 2019March 29, 2019 by Jaimie Onasch

INTRODUCTION

According to a report by EMarketer, Amazon is now the third largest digital ad seller in the United States, behind Google and Facebook. It estimates that U.S. advertisers spent $4.61 billion on the platform last year and predicts that number to increase significantly by 2020.

Furthermore, there are more than 560 million product listings in the U.S. alone. For retailers selling products on Amazon, it means finding ways to make products stand out.

Following are some tips on how your retail store or business can advertise products on Amazon and further promote them through external channels.

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How to Get Started with Marketing Your Product on Amazon, Part 1: Creating an Account and Optimizing Listings

Posted on March 7, 2019March 8, 2019 by Jaimie Onasch

INTRODUCTION

Retail eCommerce is a thriving market, with 42 percent of U.S. consumers purchasing products or services online, and Amazon is king. In fact, Amazon’s share of the online shopping market is close to 50 percent in the United States.

If you run a B2C business and are looking to sell your products or services online, it makes sense to join the 2 million sellers who have taken advantage of the platform so far.

Following are some tips on how your retail store or business can start selling products on Amazon.

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How Retailers Should Use Pinterest’s New Shopping Features

Posted on December 4, 2018December 10, 2018 by Jaimie Onasch

INTRODUCTION

When used correctly, Pinterest can help drive traffic to your website, increase brand awareness and generate sales.

In fact, Pinterest reports that 67 percent of its users have discovered a new brand or product from business content on Pinterest. Additionally, 93 percent of Pinners use the platform to plan purchases.

Recently, the photo-sharing social media site made it even easier for brands to connect with shoppers by rolling out some new features to enhance the customer experience. Following are some tips on how to use Pinterest’s new shopping features for your department store, specialty store or independent shop.

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