retail marketing Archives - Page 4 of 5 - Public Relations, Advertising & Social Media

How Retailers Can Use Instagram Shop to Sell

Posted on August 12, 2020November 24, 2020 by Jaimie Onasch

INTRODUCTION

Social commerce is gaining traction among Internet users and is most popular among younger generations. In fact, Statista reports that close to 50 percent of U.S. adults ages 18-34 have purchased products through social media.

Instagram, which has long been used for product discovery, recently added Instagram Shop to its platform. The new shopping experience allows users to easily discover and purchase products directly on Instagram.

Following are some tips on how you can use Instagram Shop for your retail store or e-commerce business.

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How to Get Started with Marketing Your Product on Amazon, Part 2: Amazon Advertising and External Marketing

Posted on March 29, 2019March 29, 2019 by Jaimie Onasch

INTRODUCTION

According to a report by EMarketer, Amazon is now the third largest digital ad seller in the United States, behind Google and Facebook. It estimates that U.S. advertisers spent $4.61 billion on the platform last year and predicts that number to increase significantly by 2020.

Furthermore, there are more than 560 million product listings in the U.S. alone. For retailers selling products on Amazon, it means finding ways to make products stand out.

Following are some tips on how your retail store or business can advertise products on Amazon and further promote them through external channels.

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How to Get Started with Marketing Your Product on Amazon, Part 1: Creating an Account and Optimizing Listings

Posted on March 7, 2019March 8, 2019 by Jaimie Onasch

INTRODUCTION

Retail eCommerce is a thriving market, with 42 percent of U.S. consumers purchasing products or services online, and Amazon is king. In fact, Amazon’s share of the online shopping market is close to 50 percent in the United States.

If you run a B2C business and are looking to sell your products or services online, it makes sense to join the 2 million sellers who have taken advantage of the platform so far.

Following are some tips on how your retail store or business can start selling products on Amazon.

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