retail marketing Archives - Page 2 of 4 - Public Relations, Advertising & Social Media

How Retail Stores Should Use Email Marketing Automation

Posted on August 18, 2021August 23, 2021 by Jaimie Onasch

INTRODUCTION

According to Litmus research, email marketing for the retail, e-commerce and consumer goods or services industry has an average ROI of $45 for every $1 spent. However, today’s consumers expect personalized communications, which can cost you a lot of time if you’re trying to do this manually.

That’s where email marketing automation comes it. Automated campaigns, also known as drip campaigns, allow you to automatically send emails based on certain triggers, like a designated timeframe or a consumer’s specific action(s). This allows you to streamline your marketing efforts so you can reach the right customers at the right time, and hopefully, generate sales.

Following are some tips for using email marketing automation for your retail store or e-commerce shop.

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How Retail Stores Can Use Instagram Reels

Posted on June 3, 2021June 3, 2021 by Jaimie Onasch

INTRODUCTION

According to a survey by Animoto, consumers prefer videos over other types of content brands post to social media. In addition, more than 70% of respondents said videos have influenced a product purchase.

Short-form video, in particular, is gaining popularity thanks to video-sharing apps like TikTok. Instagram recently released its own short-form video feature called Instagram Reels. With Reels, you can create 15- or 30-sec. videos with overlayed text, filters, audio, special effects and stickers, much like what you see on TikTok.

Following are some tips on how to use Instagram Reels for retail marketing.

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How Retailers Can Use Google Display Ads

Posted on October 12, 2020November 24, 2020 by Jaimie Onasch

INTRODUCTION

Retail e-commerce in the United States has been increasing steadily for the past several years, and sales are projected to reach close to $500 billion within the next five years.

While Google search ads and shopping ads can help capture customers looking for specific products, Google display ads can extend your reach by showing ads to people who are browsing online, watching YouTube videos, checking Gmail or using apps.

In fact, the Google Display Network reaches close to 95 percent of Internet users in the United States across more than 2 million websites.

Following are some tips on how you can use Google display ads to attract shoppers to your retail store or e-commerce shop.

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