restaurant marketing Archives - Page 2 of 9 - Public Relations, Advertising & Social Media

How Overhiring Can Hurt Your Brand

Posted on March 3, 2022March 17, 2022 by Jaimie Onasch

INTRODUCTION

According to a recent Bureau of Labor Statistics report, 4.5 million Americans quit their jobs in November 2021 during the peak of what’s known as the Great Resignation. Close to 6.5% of those individuals worked in the accommodation and food services sector, and 4.6% were in retail.

While these numbers are starting to plateau, hotels, restaurants and retail shops have some of the highest quit rates in the country, leaving many of those businesses short-staffed and unable to meet consumer demand.

Experts often cite opportunities for better pay, flexible hours and entrepreneurship as reasons why people are quitting; however, there is another reason that’s not often discussed–overhiring and lack of hours.

How Restaurants Can Use Instagram Reels

Posted on May 28, 2021May 28, 2021 by Jaimie Onasch

INTRODUCTION

It’s no secret that video is becoming the most popular form of content on the internet. In fact, the Cisco Annual Internet Report estimates that online videos will account for more than 80% of all traffic by 2022. In addition, social video generates 1,200% more shares than text and image content combined.

Short-form video, in particular, is gaining popularity thanks to emerging social media platforms like TikTok. If you’re like many restaurant marketers, you may not have the time or resources to build a following on a new platform. Since foodies already live on Instagram, it makes sense to take advantage of their newest product–Instagram Reels.

Launched in August of 2020, Instagram Reels are 15- or 30-second videos that can be overlayed with audio, text, special effects and stickers, similar to what you see on TikTok.

Following are some tips on how to use Instagram Reels for restaurants.

Continue reading →

TikTok Ideas for Restaurants

Posted on July 24, 2020July 27, 2020 by Jaimie Onasch

INTRODUCTION

Snapshot of Chipotle's corn salsa TikTok video

TikTok has quickly become one of the most popular social media platforms in the world, with 800 million active users and more than 2 billion downloads since it launched in September 2016.

The video sharing app, which features short, looping videos that can be customized with filters and effects, is most popular with younger individuals. As a result, many brands, including restaurants, are starting to take to the platform in an effort to reach the next generation of customers.

In a previous article, we discussed several marketing strategies restaurants can use to promote themselves on TikTok. Following are some TikTok ideas for restaurants to execute those strategies.

Continue reading →