Pinterest Archives - Page 3 of 3 - Public Relations, Advertising & Social Media

Pinterest is one of the fastest growing social media sites. In January 2012, Pinterest became the fastest site in history to break through the 10 million unique visitor mark. The following month it broke into the top 30 websites in the country.

An increasing number of companies are turning to Pinterest to engage with their fans and ultimately drive traffic to their sites. Pinterest allows companies to create a visual representation of their brand by “pinning” content from around the web while integrating pins of their own products as well.

So how can AEC marketers use Pinterest? Here are some of the tips we came up with:

Pin photos of your firm’s buildings, designs, projects, etc.
Make sure to balance your firm’s photos with photos from other websites and blogs. Your pinboards are not supposed to be used solely for self-promotion.
If your company has a blog, make sure to pin any relevant images from the blog onto your pinboards. When users click on these images, they’ll be redirected straight to your blog.
Create other pinboards to keep track of inspirational photos, products you use and like, products you’d like to check out, materials, etc.
Add a full description of your company to the top of your page and include links to your other social media accounts (Facebook, Twitter, etc.)
Most importantly, make your pinboards fun and visually appealing!

Rowland Broughton-Architecture in Aspen, Colo., has a great Pinterest account to check out: http://pinterest.com/rowlandb/. Notice the ample categories, the stunning, high-quality photos and the lack of (obvious) self-promotion.

For a good example of what NOT to do, take a look at Hammers Construction’s account: http://pinterest.com/tuknov/hammers-construction/. Notice how the company has only pinned photos of buildings it has made without integrating any outside media sources into its site, plus it didn’t categorize the photos.

For AEC marketers, Pinterest also has the opportunity to change the way you exchange ideas with your clients. The site is rumored to be adding private pinboards that are not available for the public to see in the very near future. This will allow you and your client to create private pinboards to exchange ideas and inspiration for current projects.

With a little bit of creativity and planning, Pinterest can be a great tool for promoting your company. Get out there and start pinning!

— This post was also published on the SMPS Wisconsin website.

I’ll admit it. I am a Pinterest addict. Over my winter break, I spent countless hours on the site, “pinning” recipes, clothes, photos from blogs, etc. to my “pinboards.”

If you haven’t heard of Pinterest yet, you will soon. The site already has a reported 3.3 million users and is growing quickly. Many companies like Gap, Whole Foods, and the Travel Channel have already created their own profiles in order to interact with their fans through the site.

Pinterest is a virtual bulletin board. It works in this way: users can “pin,” or post, original photos or content from their computers or from around the web. You then pin this content on one of your pinboards (which are like bulletin boards) that are separated into categories like Travel, Recipes, Clothing or Dream Home. You can also “re-pin” other users’ posts.

Pinterest provides an interesting opportunity for marketers. It gives companies the opportunity to promote their brands to their customers in an engaging and visually stimulating way.

At the same time, too much self promotion is a big no-no for brands on the site. For example, a clothing company might have a “Vintage” or “Street Style” pinboard that serve as inspiration for their line, but should avoid posting photos of all the clothing items they sell onto their pinboards. The point is to capture the essence of the brand without just posting content that is directly related to it.

Interacting with customers through Pinterest is a new concept for many marketers. I’m very excited to see how we can integrate the site into our clients’ marketing plans in the future.