To maintain its relevancy, Pinterest is quick to point out that shoppers on the platform outspend people on other platforms by twice as much every month. As a result, Pinterest’s new features this year, as in past years, focus on enhancing or improving the shopping experience.
Here’s a look at what’s new in PInterest in 2022.
Continue reading “What’s New in Pinterest in 2022”
According to Statista, social commerce sales in the United States are projected to exceed $79 billion by 2025.
This presents a huge opportunity for retailers with e-commerce capabilities; however, as more social media platforms introduce shopping tools, it’s more important than ever to be strategic about where you spend your time and money.
Here are some insights about whether Pinterest is right for you and some tips for using the platform for your retail store or e-commerce shop.
Continue reading “Should Retail Businesses Still Use Pinterest?”
INTRODUCTIONWhen used correctly, Pinterest can help drive traffic to your website, increase brand awareness and generate sales.
In fact, Pinterest reports that 67 percent of its users have discovered a new brand or product from business content on Pinterest. Additionally, 93 percent of Pinners use the platform to plan purchases.
Recently, the photo-sharing social media site made it even easier for brands to connect with shoppers by rolling out some new features to enhance the customer experience. Following are some tips on how to use Pinterest’s new shopping features for your department store, specialty store or independent shop.
Continue reading “How Retailers Should Use Pinterest’s New Shopping Features”