Tag: Instagram

Eight Instagram Best Practices for Boutique Hotels

Posted on by Jaimie Onasch

INTRODUCTION

For close to a decade, social media has helped hotel brands connect with potential guests. While Facebook still reins king, Instagram has become increasingly popular among millennials and younger adults.

In fact, the Pew Research Center reports that 64 percent of 18- to 29-year-olds in the United States use Instagram. Individuals ages 30-49 also are on the platform, with 40 percent of them being active users. 

As a hotelier, you should take advantage of Instagram to reach your current guests and the next generation of customers. Following are eight Instagram best practices you should implement for your boutique hotel. 

Continue reading “Eight Instagram Best Practices for Boutique Hotels” →

How to Set up Instagram Video Ads for Your Hotel

Posted on by Taylor Kennedy

INTRODUCTION

InstagramAccording to Statista, Instagram has 500 million daily users. More specifically, Instagram announced last year that users older than 25 years old spend an average of more than 24 min. on it each day.

Like other social media platforms, Instagram offers advertising features to help you reach potential guests that you aren’t reaching organically. Here is how to set up Instagram video ads for your hotel, resort or bed & breakfast. Continue reading “How to Set up Instagram Video Ads for Your Hotel” →

Instagram Hits Half a Billion Users

Posted on by mbell

instagramInstagram hit a significant milestone at the end of June, announcing it now has more than half a billion active users, with more than 200 million people using it at least once a day.

The app was purchased in 2012 by Facebook for $1 billion. Since its acquisition, Instagram also has launched three standalone apps: Layout, Boomerang and Hyperlapse. These three apps focus on photo collages, looped mini videos and moving time lapse videos, respectively.

Although Instagram is still focused on the still photo, the company is starting to embrace full-length videos and carve out a niche in video sharing. Instagram also started launching mobile ads on its newsfeed–in other words, it started making the big bucks.

Instagram is growing at a rate of 10 million new users every month, outpacing Facebook and Twitter whose user growth has stalled. However, Instagram is still facing a threat from competitor Snapchat. According to a USA Today article, Instagram user growth will slow down as “competition from Snapchat escalates.”

Regardless of the Snapchat threat, Instagram has a giant population that don’t show signs of stopping its app-use anytime soon. Can you answer this question: how can you use Instagram to your company’s advantage?