Tag: Instagram

How Realtors Can Use Instagram to Market Themselves and Their Properties

Posted on by Taylor Kennedy

INTRODUCTION

According to a National Association of Realtors’ report, Instagram is the leading source of high-quality leads. 

For realtors, Instagram is also one of the best places to connect with existing and potential clients, as well as display your available properties. However, you can’t just create an account and expect success. 

Here are best practices for using Instagram to market yourself and your properties:

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How Retailers Can Use Instagram Shop to Sell

Posted on by Jaimie Onasch

INTRODUCTION

Instagram Shop example

Social commerce is gaining traction among Internet users and is most popular among younger generations. In fact, Statista reports that close to 50 percent of U.S. adults ages 18-34 have purchased products through social media.

Instagram, which has long been used for product discovery, recently added Instagram Shop to its platform. The new shopping experience allows users to easily discover and purchase products directly on Instagram. 

Following are some tips on how you can use Instagram Shop for your retail store or e-commerce business.

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How to Set up Instagram Filters for Your Hotel

Posted on by Jaimie Onasch

INTRODUCTION

Have you ever logged into Instagram and wondered how brands make their photos look so good? Chances are, Instagram filters are the reason.

It is estimated that 18 percent of all photos on the platform use a native Instagram filter. However, the actual percentage of filter-enhanced photos is likely much higher when you factor in external photo editing software. 

Hotels like yours can take advantage of photo filters to establish a consistent look or aesthetic for your account, making it easier for potential guests to identify your brand just from the image.  

Following are some tips on how to use Instagram filters for your hotel, resort or bed and breakfast. 

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