Tag: Instagram

How Retailers Can Use Instagram Link Stickers in Stories

Posted on by Jaimie Onasch

INTRODUCTION

Instagram Link Stickers graphic

According to surveys from Facebook IQ, 58% of Instagram users report becoming more interested in a brand or product after seeing it in Stories. In addition, 50% of people say they’ve visited a website to purchase a product they’ve seen in Stories.

Until recently, only brands with more than 10,000 followers were able to streamline the e-commerce experience by including web links in their Stories. Instagram’s new link stickers now make that feature accessible to everyone, which opens up new possibilities for smaller retailers and brands with fewer followers. 

Following are some tips on how retailers can use link stickers in their Instagram stories.

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How to Manage Instagram Using Facebook Business Suite

Posted on by Jaimie Onasch

INTRODUCTION

Facebook Business Suite logo

According to a survey by VerticalResponse, 43% of small business owners spend at least six hours per week managing their social media accounts. That may seem reasonable to some, but that is time taken away from other aspects of running a business.

While there are a variety of third-party management tools that can help reduce the time spent on individual social media channels, they can be expensive, especially if you want to manage multiple accounts or unlock necessary features. Businesses that use Instagram (and also have a Facebook page) can use Facebook Business Suite to manage their account at no additional cost. 

Following are some tips on how to manage your Instagram posts and Stories with Facebook Business Suite.

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How Retail Stores Can Use Instagram Reels

Posted on by Jaimie Onasch

INTRODUCTION

Instagram Reels icon

According to a survey by Animoto, consumers prefer videos over other types of content brands post to social media. In addition, more than 70% of respondents said videos have influenced a product purchase. 

Short-form video, in particular, is gaining popularity thanks to video-sharing apps like TikTok. Instagram recently released its own short-form video feature called Instagram Reels. With Reels, you can create 15- or 30-sec. videos with overlayed text, filters, audio, special effects and stickers, much like what you see on TikTok. 

Following are some tips on how to use Instagram Reels for retail marketing.

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