hospitality Archives - Page 5 of 15 - Public Relations, Advertising & Social Media

How Hotels Can Use TikTok for Marketing

Posted on July 2, 2020July 3, 2020 by Jaimie Onasch

INTRODUCTION

According to SensorTower, TikTok remains the most downloaded non-game app in the world, surpassing 111 million installs in May 2020. With 800 million active users, it’s also becoming one of the most popular social media platforms in the world.

The successful video-based app allows users to film and share short, looping videos with fun filters and effects, musical overlays and customized text. It’s extremely popular among younger generations.

In fact, close to two-thirds of TikTok users in the United States are under the age of 30, which is ideal for hotels looking to reach the next generation of travelers.

Following are some tips on how to use TikTok to market your hotel, resort or bed and breakfast.

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How to Use YouTube Stories for Your Hotel

Posted on April 2, 2020April 1, 2020 by Jaimie Onasch

INTRODUCTION

If your hotel is active on social media platforms like Instagram and Facebook, you’re probably familiar with Stories. YouTube also has a Stories option you can explore, though it differs from what you may be used to.

Once known as “YouTube Reels,” YouTube Stories are visible for seven days, compared to one day on other platforms. Plus, the feature is only available for channels with more than 10,000 subscribers, so you won’t be able to access them unless your hotel or hotel group has a large following.

Since close to 75 percent of adults in the United States tune in to YouTube, it makes sense to explore its Stories feature if your channel qualifies.

Following are some tips on how you can use YouTube Stories to market your hotel, hotel group or resort.

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How to Set up Retargeting Ads for Your Hotel

Posted on October 9, 2019December 5, 2019 by Jaimie Onasch

INTRODUCTION

Today’s travelers are likely to shop around for the best price or experience before committing to a hotel, which helps explain the 78.3 percent booking abandonment rate on hotel websites.

Retargeting (or remarketing) ads are a powerful way to position your brand in front of people who have already contemplated booking with you. Essentially, the ads follow individuals who’ve visited your website around the internet as they browse other sites, which can help keep your hotel top-of-mind and hopefully drive direct bookings.

Since Google and Facebook have the greatest reach, it makes sense to start on those platforms.

Following are some tips on how you can use Facebook and Google retargeting ads for your hotel, resort or bed and breakfast.

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