INTRODUCTION
Whether your hotel is boutique, budget-conscious, business-friendly, luxury or any other type, you should know that guests are the ones who ultimately define your brand. Still, you can shape their experiences so that they’re telling the stories you want them to tell.
Your hotel will need to balance a unique selling proposition (differentiation) with the ability to evolve down the road. Here are some ideas for accomplishing this goal.
Continue reading “Have Your Guests Tell Your Brand’s Stories”