Tag: Google Ads

How Hospitality Companies can Track Competitors’ Paid Ads

Posted on by Jaimie Onasch

INTRODUCTION

According to Statista, the travel industry is expected to spend more than $4.5 billion on digital advertising in the United States. In addition, 82% of restaurants in the United States use social media as part of their marketing strategy, which includes boosts and paid ads. 

To stay competitive, hospitality businesses should monitor how their competitors use sponsored content to reach potential guests, including which platforms and the type of media they use.

Following are some ways your hotel or restaurant can track competitors’ paid ads.  

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How to Run Political Ads on Google

Posted on by Jaimie Onasch

INTRODUCTION

Google Ads is often used by individuals and organizations to run political ads in the United States. In 2022 alone, Google advertisers included players from both major political parties and supporting committees.

Whether you are running political ads on a small or large scale, you must adhere to Google Ads requirements before you can run these types of campaigns.

Following are some tips on how to run issues-based or election-based political ads on Google.

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What’s New in Google Search Ads in 2022

Posted on by Jaimie Onasch

INTRODUCTION

According to Statista, Google’s search market share is more than 62 percent in the United States. The platform also accounts for about 30% of all digital ad revenue, making it the top online advertising platform in the country.

Google Ads, formerly known as Google AdWords, launched in 2000 and has since undergone numerous tweaks and changes. Over the past 20+ years, the platform has introduced new bid strategies, targeting parameters, ad formats and more. These efforts have helped Google dominate the market, and you should expect the platform to continue to evolve in the future.

Following are some new features and updates for Google Search Ads in 2022.

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