Tag: Google Ads

How to Use Google Display Ads for B2B Marketing

Posted on by Jaimie Onasch

INTRODUCTION

The Google Display Network is made up of millions of websites, videos and apps, which reach more than 90% of internet users worldwide, according to Comscore data shared with Google.

In other words, the Google Display Network can reach people in multiple places across the internet (including YouTube and Gmail). This presents a significant opportunity for B2B businesses that are looking to promote their products or services to their target audiences.

Following are some tips on how your business can use Google Display ads for B2B marketing.

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How to Pair Retargeting Ads with Google Search Ads

Posted on by Jaimie Onasch

INTRODUCTION

Google Search ads are an effective way to reach people who are actively searching for products or services like yours. However, according to WordStream, the average conversion rate for Google Ads is just 4.40% on the search network.

In other words, only about four people out of 100 are taking a specific action, such as making a purchase or completing a lead form, from search ads alone. When paired with targeted push marketing efforts, specifically Google retargeting ads, your business’s conversion rate could increase by 115%.

Following are some tips on how to use retargeting ads with Google Search ads.

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How Hospitality Companies can Track Competitors’ Paid Ads

Posted on by Jaimie Onasch

INTRODUCTION

According to Statista, the travel industry is expected to spend more than $4.5 billion on digital advertising in the United States. In addition, 82% of restaurants in the United States use social media as part of their marketing strategy, which includes boosts and paid ads. 

To stay competitive, hospitality businesses should monitor how their competitors use sponsored content to reach potential guests, including which platforms and the type of media they use.

Following are some ways your hotel or restaurant can track competitors’ paid ads.  

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