In April 2018, Facebook created a mandatory authorization process for advertisers who want to run political ads and issues-based ads. The latter includes advertising focused on broad issues (e.g. affordable housing) instead of candidates.
Here’s what you need to do to run political ads on Facebook: Continue reading “How to Run Political Ads on Facebook”
According to Sprout Social, about one-third of all Facebook users engage with brands on a regular basis, with many using the platform for customer service inquiries.
Moreover, these individuals expect a quick response, with 42 percent of people expecting a reply within the hour.
Not all hotels, bed & breakfasts or resorts are equipped to monitor their accounts around the clock, which is where Facebook’s automated messaging tools come into play. Facebook currently has two options for autoresponders. Here is how to set them up. Continue reading “How to Set up an Autoresponder on Facebook”
In the social media class I teach, I often have students who are learning how to use Facebook Pages for business but don’t use Facebook at all on a personal level. I always recommend that they experience Facebook as a regular user to gain a better understanding of how and why their audiences use it.
That got me thinking. How do you use Facebook on a personal level? If you’ve been on Facebook long enough, you’ll know that there are no rules. You probably have friends who use Facebook for:
Keep doing what you’re doing! That’s what makes Facebook so unique, fun and popular (and also annoying, sad and addicting).