INTRODUCTION
Email marketing is an effective way to reach potential or existing customers for both B2B and B2C businesses, particularly when campaigns are tailored to the recipient.
In fact, marketers who segment their contact list to personalize content see as much as a 760 percent increase in revenue compared to one-size-fits-all campaigns.
Following are some advanced MailChimp email list management tips your business can use to optimize your email marketing efforts.
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