Tag: content marketing

INTRODUCTION

According to the Content Marketing Institute, more than 70% of B2B and B2C businesses use content marketing as part of their overall marketing strategy. However, it can sometimes be a struggle to come up with fresh, timely content that resonates with your target audience(s) and also ranks highly in the search results.

DinoRANK is an accessible all-in-one SEO suite that can be used for content management, keyword research and positioning, link tracking and more to help you develop and incorporate SEO strategy into your content marketing efforts.

Following are some ways you can use DinoRANK for content marketing.

INTRODUCTION

Google Trends is a free tool that provides insights for some of the top searches on Google, including information about the frequency of searches for the topic, interest over time and activity based on location. You also can view related topics and queries or research specific terms.

Following are some ways you can use Google Trends to develop content topics for blogs or social media posts for your business.

INTRODUCTION 

While we may have seen a surge in B2B webinars in 2020 due to the pandemic, webinars have been around for years and will continue to be a vital component of content marketing strategies for B2B brands. 

When used appropriately, webinars can help you humanize your brand, build thought leadership, showcase the value of your products or services and generate meaningful B2B leads. In fact, in a 2021 Demand Gen Report, 53% of marketers identify webinars as the top-of-the-funnel format that generates the most high-quality leads. 

Following are some tips on how to use webinars for B2B lead generation.