The old days of a 20-page, almost-all-text whitepaper are gone, fortunately. No one, especially a physician or other healthcare employee, has the time to read such a long document.
Instead, we recommend 2-4 pages, filled with photos, graphics and/or charts. Here’s how to create a health tech whitepaper:
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Branding is important not only for products and companies but also for individuals. It doesn’t matter if you’re working for a company or you’re self-employed as a consultant, lobbyist, designer, contractor, developer or some other profession, as everyone can use content marketing to build their personal brand. Here are some quick tips.
Continue reading “Quick Tips on Building Your Personal Brand Using Content Marketing”
Content marketing is a good strategy for branding, establishing expertise, top-of-mind awareness, push marketing, pull marketing and much more.
During the last few months, have you noticed how starved the media are for fresh content?
Continue reading “The Need for Content”