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What’s New in Google Search Ads in 2022

Posted on August 17, 2022August 24, 2022 by Jaimie Onasch

INTRODUCTION

According to Statista, Google’s search market share is more than 62 percent in the United States. The platform also accounts for about 30% of all digital ad revenue, making it the top online advertising platform in the country.

Google Ads, formerly known as Google AdWords, launched in 2000 and has since undergone numerous tweaks and changes. Over the past 20+ years, the platform has introduced new bid strategies, targeting parameters, ad formats and more. These efforts have helped Google dominate the market, and you should expect the platform to continue to evolve in the future.

Following are some new features and updates for Google Search Ads in 2022.

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What’s New in TikTok 2022

Posted on July 6, 2022July 18, 2022 by Liz Sacco

INTRODUCTION

TikTok is a valuable tool to target younger audiences with creative marketing. According to Statista, the platform has 88% brand awareness among social media users in the United States.

TikTok reports that most users who interact with brands on the platform not only feel more connected with the brand, they also have been inspired to shop when they had no plans to do so.

Longer videos and additional effects are a few of the recent changes. Here is a look at what’s new in TikTok in 2022.

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What’s New in Instagram in 2022

Posted on May 4, 2022May 26, 2022 by Jaimie Onasch

INTRODUCTION

According to Statista, Instagram is the fourth-most popular social media platform in the world behind Facebook, YouTube and WhatsApp. Instagram currently has close to 1.5 billion users, which are primarily comprised of 18 to 34-year-olds, making it a good platform for brands trying to reach Millennials and Gen Z.

Like most social media platforms, Instagram is constantly evolving to keep up with the competition and improve the user experience for individuals, creators and brands.

Following are some new Instagram features or updates your brand can use in 2022.

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