INTRODUCTION
According to a survey by Big 7 Media, more than 61% of Instagram users have booked a stay at a hotel after seeing it in their feed. In addition, a Trends Global Survey revealed that 75% of travelers credited social media with inspiring their choice of destination.
While it’s no surprise that hotel and lodging businesses use social media to reach and engage with potential guests, some properties have started to create separate accounts for onsite amenities, such as golf courses, spas, restaurants or wedding venues.
Here are some pros and cons of having separate social media accounts for your hotel or resort amenities, as well as some insights on deciding what is right for you.
Continue reading “Pros and Cons of Having Separate Social Media Accounts for Hotel Amenities”
Influencer marketing is on the rise, and more than 80 percent of larger companies are expected to use it in some form this year, 
Years ago, a restaurant owner in my city rebuffed all overtures to conduct any advertising for his new establishment, saying, “The food speaks for itself.” A few months later, the restaurant closed.