Category: Social media

How Hotels Should Manage Google Reviews

Posted on by Jaimie Onasch

INTRODUCTION

As a hotelier, you may already be aware of the impact online reviews can have for your hotel, resort or bed & breakfast.

A recent survey conducted by BrightLocal revealed that 85 percent of consumers trust online reviews as much as personal recommendations when deciding to patronize a business. In addition, reviews for hotels and bed & breakfasts are among the most read types of reviews, just behind restaurants and cafés.

While TripAdvisor still reigns, a recent article by Forbes reports that Google is now the second most trusted review site for hotels among travelers. Following are some tips on how to best manage Google reviews for your hotel.

Continue reading “How Hotels Should Manage Google Reviews” →

How to Market Your New Development on Social Media

Posted on by Jaimie Onasch

INTRODUCTION

Approximately nine in 10 U.S. companies of all types and sizes use social media to help generate awareness about their products, projects and services and to connect with prospects and potential customers. This should come as no surprise considering nearly 80 percent of Americans are currently active on social media.

Following are some tips on how you can use social media to market your new development.

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How to Run Political Ads on Facebook

Posted on by Brian Lee

INTRODUCTION

In April 2018, Facebook created a mandatory authorization process for advertisers who want to run political ads and issues-based ads. The latter includes advertising focused on broad issues (e.g. affordable housing) instead of candidates.

Here’s what you need to do to run political ads on Facebook: Continue reading “How to Run Political Ads on Facebook” →