Category: Social media

Four Advanced Facebook Live Features to Use for Your CVB or DMO

Posted on by Jaimie Onasch

INTRODUCTION

For the past several years, video has been the most engaging type of content on Facebook, particularly Live videos. In fact, SocialMediaToday reports that people spend three times as much time watching Live videos than pre-recorded videos on Facebook.

Your convention and visitors bureau or destination marketing organization can better promote your region to potential visitors by embracing and perfecting Facebook Live techniques beyond the basic setup.

Following are four advanced Facebook Live features CVBs and DMOs should be using. 

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How to Create the Right Photo for Your Facebook Food Post or Ad

Posted on by Brian Lee

“Presentation is everything.” We all know how important the look of your food is in relation to its (perceived) taste. Thus, it also matters how your food appears in an image for a Facebook post or ad.

It’s likely you don’t have the budget for, or the training to be, a professional food stylist. That doesn’t mean you can’t have appealing images. 

Here are some Facebook ad/post image best practices:

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Hotels: How to Manage a Crisis Online, Part 3: Discrimination

Posted on by Taylor Kennedy

INTRODUCTION

Discrimination can come in the form of an employee to customer or employee to employee. It can be on the basis of gender, sexuality, age, occupation within the hotel or other characteristics. 

With the goal of keeping your hotel’s reputation intact and to minimize backlash from the incident, here is how to handle a social media crisis related to discrimination.

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