Category: Social media

INTRODUCTION

Have you ever logged into Instagram and wondered how brands make their photos look so good? Chances are, Instagram filters are the reason.

It is estimated that 18 percent of all photos on the platform use a native Instagram filter. However, the actual percentage of filter-enhanced photos is likely much higher when you factor in external photo editing software. 

Hotels like yours can take advantage of photo filters to establish a consistent look or aesthetic for your account, making it easier for potential guests to identify your brand just from the image.  

Following are some tips on how to use Instagram filters for your hotel, resort or bed and breakfast. 

INTRODUCTION

For close to a decade, social media has helped hotel brands connect with potential guests. While Facebook still reins king, Instagram has become increasingly popular among millennials and younger adults.

In fact, the Pew Research Center reports that 64 percent of 18- to 29-year-olds in the United States use Instagram. Individuals ages 30-49 also are on the platform, with 40 percent of them being active users. 

As a hotelier, you should take advantage of Instagram to reach your current guests and the next generation of customers. Following are eight Instagram best practices you should implement for your boutique hotel.