INTRODUCTION
Social commerce is a multibillion-dollar industry in the United States, and it’s projected to see dramatic growth in the next few years. It is particularly popular among younger generations of shoppers.
Facebook, which leads the way for product discovery among millennials, recently added Facebook Shops to its platform. The new, user-first shopping experience allows shoppers to easily discover and purchase products right on Facebook.
Following are some tips on how you can use Facebook Shops for your retail store or e-commerce business.
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