Category: Social media

When Hotels and Restaurants Should Use Stories vs. Reels

Posted on by Jaimie Onasch

INTRODUCTION

According to a Sprout Social report, close to 70% of social media users identified Instagram as their favorite platform for engaging with brand content. In addition, about 50% of Instagram users said they interact with brands at least once a day.

Both Stories and Reels have proved to be the most engaging forms of content on the platform, but it can sometimes be difficult for hotel and restaurant businesses to understand when each should be used.

Following are some tips on when your hotel or restaurant should use Stories vs. Reels.

Continue reading “When Hotels and Restaurants Should Use Stories vs. Reels” →

How Local Businesses Can Work with Influencers

Posted on by Jaimie Onasch

INTRODUCTION

According to Statista, the global social media influencer marketing market value is expected to exceed $32 billion in 2025, which is more than triple what we saw just five years ago. In fact, influencer marketing has become one of the most indispensable forms of digital marketing used by brands.

Businesses of all sizes can collaborate with social media influencers, also commonly called creators, to increase brand awareness, reach new audiences and ultimately, increase sales or leads.

Following are some tips on how you can work with influencers to promote your local business.

Continue reading “How Local Businesses Can Work with Influencers” →

How Municipalities Can Use TownSq for Community Outreach

Posted on by Taylor Kennedy

INTRODUCTION

Municipalities looking for new ways to enhance community outreach may consider using TownSq, an online software platform and mobile app designed to keep communities informed. While TownSq has traditionally been used by management companies, boards and homeowners, it has not yet been implemented by a municipality. However, the TownSq team is open to exploring how the platform can support municipal communication needs.

Here is how municipalities can use TownSq for community outreach, once the platform allows access to municipalities:

Continue reading “How Municipalities Can Use TownSq for Community Outreach” →