Influencer marketing is on the rise, and more than 80 percent of larger companies are expected to use it in some form this year, according to Statista.
For small- and medium-sized businesses, what’s the best approach? Based on our experience, we encourage these businesses to engage with micro-influencers instead of macro-influencers. Continue reading “Why You Should Work with Micro-Influencers”
It is becoming common practice for B2B companies to use AI tools to help streamline their operations, save time or allocate more time to priority projects and initiatives. In fact, the 2024 Work Trend Index report from Microsoft and LinkedIn reports that 90% of workers who use AI say it helps them save time, while 85% report it helps them focus on more important tasks and 84% say it allows them to be more creative.
LinkedIn has its own set of AI tools your B2B business can use to create organic and paid campaigns that resonate with your target audiences.
Following are some tips on how your B2B company can use AI-generated campaigns in LinkedIn.
Continue reading “How B2B Companies Can Use AI-Generated Campaigns in LinkedIn”
According to Statista, the global market size and revenue for artificial intelligence (AI) is expected to exceed $735 billion by 2030.
In the past few years alone, we have seen a dramatic increase in AI-powered tools for existing marketing platforms such as email marketing software, design programs and social media. Meta is no exception, as it has introduced various new AI tools that are designed to help businesses enhance their organic and paid social media content.
Following are some tips on how your hospitality business can use Meta’s AI tools.
Continue reading “How Hospitality Businesses Can Use Meta AI to Enhance Content”