Studies show that your social media posts will get more engagement with multimedia. What tools should you use? Photoshop is a powerful graphics editor, but do you really need it? You can make videos with Final Cut Pro, but it does cost $299.99.
Watch this short video for a review of free and freemium online tools you can use to enhance your social media posts.
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A study by the American Psychological Association showed that Americans are feeling nervous and anxious because of the COVID-19 outbreak. Business owners need to take that into account when they communicate with their customers. Here is a short video with some tips on your communication efforts when your employees have COVID-19.
Continue reading “How to Communicate to Customers During COVID-19”
Social commerce is gaining traction among Internet users and is most popular among younger generations. In fact, Statista reports that close to 50 percent of U.S. adults ages 18-34 have purchased products through social media.
Instagram, which has long been used for product discovery, recently added Instagram Shop to its platform. The new shopping experience allows users to easily discover and purchase products directly on Instagram.
Following are some tips on how you can use Instagram Shop for your retail store or e-commerce business.
Continue reading “How Retailers Can Use Instagram Shop to Sell”