Tips on LinkedIn Marketing for Higher Ed

INTRODUCTION

Effective higher education marketing requires a well-thought-out social media presence, including on LinkedIn. To make sure your institution stands out, optimize the platform’s features to achieve your goals, whether that’s to increase enrollment or build relationships with prospective students, current students, staff and alumni.

Here are tips on LinkedIn marketing for higher education institutions. 

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How to Market Your Commercial Development on LinkedIn

INTRODUCTION

An example of a commercial development

Commercial real estate properties often spend more time on the market and come with a higher risk compared to their residential counterparts. To see returns, commercial realtors and developers must start generating quality leads early, often before the development is even built. 

According to the 2020 State of B2B Digital Marketing report, more than 80% of digital marketers identified social media as their most successful lead channel, with LinkedIn, Facebook and Twitter being the top three. Since LinkedIn’s visitor-to-lead conversion rate is almost three times higher than the other two, it makes sense for commercial realtors and developers to focus their B2B marketing efforts on that platform to start. 

Here are some tips for marketing your commercial development on LinkedIn. 

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