Effective higher education marketing requires a well-thought-out social media presence, including on LinkedIn. To make sure your institution stands out, optimize the platform’s features to achieve your goals, whether that’s to increase enrollment or build relationships with prospective students, current students, staff and alumni.
Here are tips on LinkedIn marketing for higher education institutions.
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Commercial real estate properties often spend more time on the market and come with a higher risk compared to their residential counterparts. To see returns, commercial realtors and developers must start generating quality leads early, often before the development is even built.
According to the 2020 State of B2B Digital Marketing report, more than 80% of digital marketers identified social media as their most successful lead channel, with LinkedIn, Facebook and Twitter being the top three. Since LinkedIn’s visitor-to-lead conversion rate is almost three times higher than the other two, it makes sense for commercial realtors and developers to focus their B2B marketing efforts on that platform to start.
Here are some tips for marketing your commercial development on LinkedIn.
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According to a survey by Animoto, consumers prefer videos over other types of content brands post to social media. In addition, more than 70% of respondents said videos have influenced a product purchase.
Short-form video, in particular, is gaining popularity thanks to video-sharing apps like TikTok. Instagram recently released its own short-form video feature called Instagram Reels. With Reels, you can create 15- or 30-sec. videos with overlayed text, filters, audio, special effects and stickers, much like what you see on TikTok.
Following are some tips on how to use Instagram Reels for retail marketing.
Continue reading “How Retail Stores Can Use Instagram Reels”