Category: Social media

How Hotels can use Facebook WiFi

Posted on by Jaimie Onasch

INTRODUCTION

Facebook WiFi graphic

According to a “Hotel & Accommodation Bookings” survey conducted by Statista, 80% of respondents value WiFi more than any other service a hotel provides. That should come as no surprise with business travelers who bring their laptops and leisure travelers who bring their streaming devices. 

In addition, a survey by Roomzzz shows that 65% of hotel guests logged into WiFi within seven minutes of checking in, which reinforces just how valuable WiFi is to travelers. 

Facebook WiFi allows you to tap into this demand to drive traffic to your Facebook page, increase engagement and gain valuable insights to use for future marketing efforts. It works by connecting to your existing WiFi and prompting people to check into your Facebook page to access the internet. 

Here are some tips on how to use Facebook WiFi for your hotel, resort or bed and breakfast. 

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How to Create and Use a LinkedIn Showcase Page

Posted on by Taylor Kennedy

INTRODUCTION

For businesses that want to catch the attention of prospective clients and partners, consider creating a LinkedIn Showcase Page. An extension of your LinkedIn company page, a Showcase Page is a channel for deeper engagement with a highly interested segment of your target audience. 

For example, a consumer electronics store could use a Showcase Page to highlight or promote a particular brand it carries, or a global consulting company could use a Showcase Page to promote its healthcare consulting unit. 

Here is how to create and use a LinkedIn Showcase Page.

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How to A/B Test LinkedIn Ads

Posted on by Jaimie Onasch

INTRODUCTION

A/B Test graphic

According to Smart Insights, A/B testing is the top method used by marketers to optimize conversion rates for businesses. That’s because it’s a data-driven way to enhance experiences for potential customers, which ultimately translates to results. 

In fact, large companies like Google and Amazon continuously A/B test various aspects of the user experience to find out what resonates with their audiences and what doesn’t. Then they make strategic decisions based on the data.

While your business may not be reaching millions of people, you can still implement the principles of A/B testing in your company’s marketing strategies, including your B2B LinkedIn ads. 

Following are some tips on how to A/B test LinkedIn ads to maximize conversions for your B2B business. 

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