As the world’s largest online professional network, LinkedIn is the powerhouse for B2B marketing. LinkedIn Events is a relatively new tool that can be used to host an online event as well as promote an in-person event. It is best used when your goal is to build community through sustained, quality engagement.
Here is how to use LinkedIn Events for B2B marketing.
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Your retail store, restaurant, hotel or other business can now denote your vaccination requirements on Yelp.
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Effective higher education marketing requires a well-thought-out social media presence, including on LinkedIn. To make sure your institution stands out, optimize the platform’s features to achieve your goals, whether that’s to increase enrollment or build relationships with prospective students, current students, staff and alumni.
Here are tips on LinkedIn marketing for higher education institutions.
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