Category: Social media

How Retailers Can Use Instagram Link Stickers in Stories

Posted on by Jaimie Onasch

INTRODUCTION

Instagram Link Stickers graphic

According to surveys from Facebook IQ, 58% of Instagram users report becoming more interested in a brand or product after seeing it in Stories. In addition, 50% of people say they’ve visited a website to purchase a product they’ve seen in Stories.

Until recently, only brands with more than 10,000 followers were able to streamline the e-commerce experience by including web links in their Stories. Instagram’s new link stickers now make that feature accessible to everyone, which opens up new possibilities for smaller retailers and brands with fewer followers. 

Following are some tips on how retailers can use link stickers in their Instagram stories.

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Should Retail Businesses Still Use Pinterest?

Posted on by Jaimie Onasch

INTRODUCTION

Pinterest logo

According to Statista, social commerce sales in the United States are projected to exceed $79 billion by 2025.

This presents a huge opportunity for retailers with e-commerce capabilities; however, as more social media platforms introduce shopping tools, it’s more important than ever to be strategic about where you spend your time and money. 

Here are some insights about whether Pinterest is right for you and some tips for using the platform for your retail store or e-commerce shop.

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Benefits to Captioning Your LinkedIn Videos

Posted on by Taylor Kennedy

INTRODUCTION

According to Digsite, 85% of people who watch social media videos do it without sound. This comes as no surprise as many people check their social media in public settings, such as at work. On LinkedIn, videos autoplay to mute so viewers have to turn it on sound manually.

Adding closed captions to LinkedIn can boost your video’s viewership. Captions are simply written text that is overlaid on a video that represents the spoken part of that video. Here is how to add closed captioning to your LinkedIn videos and its benefits.

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