Category: Social media

Should Retail Businesses Still Use Pinterest?

Posted on by Jaimie Onasch

INTRODUCTION

Pinterest logo

According to Statista, social commerce sales in the United States are projected to exceed $79 billion by 2025.

This presents a huge opportunity for retailers with e-commerce capabilities; however, as more social media platforms introduce shopping tools, it’s more important than ever to be strategic about where you spend your time and money. 

Here are some insights about whether Pinterest is right for you and some tips for using the platform for your retail store or e-commerce shop.

Continue reading “Should Retail Businesses Still Use Pinterest?” →

Benefits to Captioning Your LinkedIn Videos

Posted on by Taylor Kennedy

INTRODUCTION

According to Digsite, 85% of people who watch social media videos do it without sound. This comes as no surprise as many people check their social media in public settings, such as at work. On LinkedIn, videos autoplay to mute so viewers have to turn it on sound manually.

Adding closed captions to LinkedIn can boost your video’s viewership. Captions are simply written text that is overlaid on a video that represents the spoken part of that video. Here is how to add closed captioning to your LinkedIn videos and its benefits.

Continue reading “Benefits to Captioning Your LinkedIn Videos” →

How to Manage Instagram Using Facebook Business Suite

Posted on by Jaimie Onasch

INTRODUCTION

Facebook Business Suite logo

According to a survey by VerticalResponse, 43% of small business owners spend at least six hours per week managing their social media accounts. That may seem reasonable to some, but that is time taken away from other aspects of running a business.

While there are a variety of third-party management tools that can help reduce the time spent on individual social media channels, they can be expensive, especially if you want to manage multiple accounts or unlock necessary features. Businesses that use Instagram (and also have a Facebook page) can use Facebook Business Suite to manage their account at no additional cost. 

Following are some tips on how to manage your Instagram posts and Stories with Facebook Business Suite.

Continue reading “How to Manage Instagram Using Facebook Business Suite” →