Category: Social media

How to A/B Test LinkedIn Ads

Posted on by Jaimie Onasch

INTRODUCTION

A/B Test graphic

According to Smart Insights, A/B testing is the top method used by marketers to optimize conversion rates for businesses. That’s because it’s a data-driven way to enhance experiences for potential customers, which ultimately translates to results. 

In fact, large companies like Google and Amazon continuously A/B test various aspects of the user experience to find out what resonates with their audiences and what doesn’t. Then they make strategic decisions based on the data.

While your business may not be reaching millions of people, you can still implement the principles of A/B testing in your company’s marketing strategies, including your B2B LinkedIn ads. 

Following are some tips on how to A/B test LinkedIn ads to maximize conversions for your B2B business. 

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8 Tips for Entertainment Venues to Use Facebook Messenger

Posted on by Jaimie Onasch

INTRODUCTION

Facebook Messenger app logo

According to surveys from Facebook, 69% of users in the United States communicate with businesses through messaging apps like Facebook Messenger. What’s more, the majority of respondents say being able to message a business helps them feel more confident about the brand. 

Additional insights from Facebook Messenger show that “local entertainment” is among the top industries that use the platform to connect with their customer base. If your entertainment venue isn’t using Facebook Messenger, it should be–especially since your competition is. 

Following are some ways you can make Facebook Messenger work for your entertainment venue. 

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How Retailers Can Use Instagram Link Stickers in Stories

Posted on by Jaimie Onasch

INTRODUCTION

Instagram Link Stickers graphic

According to surveys from Facebook IQ, 58% of Instagram users report becoming more interested in a brand or product after seeing it in Stories. In addition, 50% of people say they’ve visited a website to purchase a product they’ve seen in Stories.

Until recently, only brands with more than 10,000 followers were able to streamline the e-commerce experience by including web links in their Stories. Instagram’s new link stickers now make that feature accessible to everyone, which opens up new possibilities for smaller retailers and brands with fewer followers. 

Following are some tips on how retailers can use link stickers in their Instagram stories.

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