Category: Public relations

When a Company Doesn’t Acknowledge a Software Bug

Posted on by Brian Lee

INTRODUCTION

RokuEvery company faces challenges, and the way they handle them can strengthen or hurt their reputation. Roku customers have been facing a bug in the system that causes the remote to skip channels and program selections (sources 1, 2 and 3). However, several weeks into the issue, Roku has yet to publicly acknowledge the bug.

The consequence for Roku is that it appears to the public as either 1) oblivious to the bug, 2) uncaring, and/or 3) silent about any fixes. None of those situations is helpful to brand reputation.

Let’s explore what companies like Roku should do in these situations. Continue reading “When a Company Doesn’t Acknowledge a Software Bug” →

How to Generate Earned Media for Your Podcast

Posted on by Taylor Kennedy

INTRODUCTION

Earned media is just that, it’s earned. It is what third parties say about your brand not because they are paid to but because they find interest in it and want to. This can include traditional media outlets, influencers or others.

Here are a few tips on how to generate earned media for your podcast.

Continue reading “How to Generate Earned Media for Your Podcast” →

How to Use Slido for Public Involvement and Community Engagement

Posted on by Jaimie Onasch

INTRODUCTION

Slido logo

Whether you are hosting a public involvement meeting for an upcoming project or holding a community meeting, Slido is an interactive tool that can help you gather live feedback from stakeholders.

The polling platform can be used for in-person, virtual or hybrid meetings to engage your audience and ask questions in real-time. It can also be integrated into other meeting tools, such as PowerPoint, Microsoft Teams, WebEx and more.

Following are some ways you can use Slido for public involvement and community engagement.

Continue reading “How to Use Slido for Public Involvement and Community Engagement” →