When Wyze Labs first launched its smart home WyzeCams in 2017, they were wildly popular. But since then, the company has gotten a black eye from security issues, buggy hardware updates and a lack of customer support. Continue reading “When the Media Turn Against Your Company”
Category: Public relations
When a Startup Should and Shouldn’t Issue a Press Release
INTRODUCTION
As someone who is a writer for a publication that covers startups (www.madisonstartups.com), I see a variety of press releases from new companies–some are good, some are not.
Here are some tips on when to issue a press release and when you shouldn’t.
Continue reading “When a Startup Should and Shouldn’t Issue a Press Release”
Do’s and Don’ts When Pitching to Food Bloggers
INTRODUCTION
Like pitching traditional media outlets, there are some nuances to pitching food bloggers to cover your product, restaurant or gadget. Gone are the days when food bloggers were surprised that a brand would reach out to them, and they did anything you wanted.
Now, food bloggers are in media databases like Cision to which PR practitioners subscribe. They have high readership levels, subscribers and/or followers. Unfortunately, too many are charging for reviews, and we will ignore them for the purpose of this guide.
To increase your chances of a positive experience and perhaps an ongoing relationship, here are some do’s and don’ts when pitching to food bloggers. (I have experience on both ends, as I also am a food blogger.)
Continue reading “Do’s and Don’ts When Pitching to Food Bloggers”