Category: Public relations

How Municipalities Can Engage the Community for their Strategic Plan

Posted on by Brian Lee

INTRODUCTION

municipal meetingMunicipalities typically develop strategic plans for a 3-to-5-year period, after which the plan must be updated. Part of this process is addressing the diverse and changing needs of residents and businesses, and that requires active community engagement.

Here’s how municipal governments–namely, villages, towns, cities and counties–can engage their communities to develop and update their strategic plan. Continue reading “How Municipalities Can Engage the Community for their Strategic Plan” →

How to Use AI for Crisis Communications

Posted on by Taylor Kennedy

INTRODUCTION

By now you should be familiar with artificial intelligence (AI) and the different AI tools (e.g., ChatGPT) that communication professionals use. To give you an example of how popular these tools are, according to Reuters, ChatGPT currently has around 180.5 million users, and that number is growing. While AI certainly has its benefits, it is not meant to replace a human communication/PR professional, but rather complement them.

AI can also be effective in crisis communications, significantly reducing the workload and stress of your communication team. Here are ways to use AI tools during a crisis.

Continue reading “How to Use AI for Crisis Communications” →

How to Effectively Write PR Prompts in ChatGPT

Posted on by Taylor Kennedy

ChatGPTArtificial intelligence within public relations is growing. Tools such as ChatGPT, Claude 2 and Bard are changing how PR professionals are working without giving up creative control. According to Prowly, the most popular applications of AI in PR include idea generation, content creation, research, reporting and monitoring.

In general, use ChatGPT when writing projects like press releases, regular internal communication features, award and conference submissions and basic client memos. When creating prompts, it’s best practice to be as specific as possible.

Below are tips to effectively write PR prompts in ChatGPT:

Continue reading “How to Effectively Write PR Prompts in ChatGPT” →