INTRODUCTION
By now you should be familiar with artificial intelligence (AI) and the different AI tools (e.g., ChatGPT) that communication professionals use. To give you an example of how popular these tools are, according to Reuters, ChatGPT currently has around 180.5 million users, and that number is growing. While AI certainly has its benefits, it is not meant to replace a human communication/PR professional, but rather complement them.
AI can also be effective in crisis communications, significantly reducing the workload and stress of your communication team. Here are ways to use AI tools during a crisis.
Artificial intelligence within public relations is growing. Tools such as ChatGPT, Claude 2 and Bard are changing how PR professionals are working without giving up creative control. According to 
Recently we saw the administration of a school district decide to change some school starting times due to the lack of bus drivers. This had been an ongoing problem in which students were waiting for up to an hour for their bus, and up to that point, there had been no viable solutions from any parties.