Category: Public relations

Those lying coaches

Posted on by Brian Lee

I really thought Urban Meyer, who today was announced as the new head coach of the Ohio State football team, was a classy guy. No more. Not since he lied about being offered the job.

On Wednesday, Nov. 24, the AP wrote a story that Urban denied being offered a job: “I have not been offered any job nor is there a deal in place.”

However, in the stories that followed his press conference on Monday, Nov. 28, it was reported the Ohio State AD Gene Smith talked with Meyer over the phone on Nov. 20 and in-person on Nov. 23 about the position.

I’ve worked in sports PR for many years, so I know no secret is safe–there’s ALWAYS a leak somewhere. I also know that unfortunately, winning will be the cure for a morally weak coach. Look at Alabama’s Nick Saban, for example. He blatantly lied about being offered the job with the Crimson Tide a few years back, and all was forgiven after his team won the national championship.

But can we ever trust the likes of Saban and Meyer again? It doesn’t matter to athletic departments or fans, apparently. I would have recommended to Meyer to answer the media’s inquiries with a statement such as “So far, the media have only used unnamed sources as the basis for their stories. Thus, I will not comment on any speculation.” That’s much better than lying.

Then again, Ohio State fired its previous coach, Jim Tressel for lying. I guess the school didn’t learn its lesson.

Weighing in on the NBA lockout

Posted on by Brian Lee

Didn’t the NBA learn anything from the NHL? The cancellation of the 2004-05 season of the latter did a lot of damage to the league and its players. For example, ESPN replaced its missing programming with college basketball and got a ratings boost; NHL games are now seen on Versus. In addition, the league had to change the rules to make the game more exciting in an effort to win back fans.

In that case, the players played hardball and lost an entire season, then caved. Now it looks like NBA players are going to make the same mistake. Yes, I am blaming the players. If my employer said, “We are losing money, and you’re going to have to take a pay cut or the company will fold,” I of course would be disappointed but I wouldn’t fight it.

NBA owners are essentially saying that they will lose less money by canceling a season than by having one at the current salary structure. How does this appear to NBA fans (and even non-fans)? It looks like players are extraordinarily greedy and stupid.

Meanwhile, there are many people across the country who are unemployed. Do you think they sympathize with the players? The public perception of the NBA as a whole will be negative for a long, long time.

The players should just accept the 50-5o split of basketball-related income and get on with the season. At this point, it’s not only their best option financially, it’s also their only chance to keep on good terms with their fans, who really matter the most here.

For more insight, read these great articles:

Bad decisions by a company

Posted on by Brian Lee

One responsibility of a public relations or marketing department is to explain to senior management what the outcomes of any company decision would be. Usually, bad decisions can be stopped or altered in the pre-planning stages before it gets too late.

I can’t imagine this scenario was played out at Netflix. In July, it announced its DVD rental and streaming video services would be sold separately at $8 each. Netflix’s indifference toward its customers’ backlash led one analyst to say, “This would appear to illustrate that Netflix is simply not concerned with the prospect of losing customers.”

Customers will always have concerns over price increases, but Netflix had a double-whammy, as its streaming service also was being reduced (despite promises of increases). One or the other could have been tolerated over time, but not both.

In this AP article, it mentions Starz Entertainment ending negotiations (meaning fewer streaming options), and Netflix losing 600,000 customers from June to September.

Well Netflix, you’re getting what you deserve. Bad decisions for your customers always lead to bad outcomes for your company.