I find SOS columns interesting–and not because of the plight of the person seeking help. For those who are not familiar, SOS columns feature everyday citizens who need assistance in resolving their issues, which typically include not receiving a service for which they paid or not receiving a refund that’s owed to them.
These citizens talk to customer service reps, supervisors and managers and still hit a dead end. It’s only after the SOS reporter calls the company and talks to the media rep that the situation gets resolved. Continue reading “When PR Has to Do the Job of Customer Service”
INTRODUCTION
Deepfakes are manipulated media, typically video or audio, created using artificial intelligence (AI) to superimpose a person’s likeness onto another’s body or use their voice. They can temporarily or permanently damage a person’s reputation by portraying them as engaging in activities or expressing opinions that they never actually did.