INTRODUCTION
Congratulations, your healthcare IT startup has raised a round of funding. Now, how do you get media coverage? One tip for announcing a round of funding includes writing and distributing a press release. This is important because it’s a cost-effective communication method, and it creates brand awareness among your target audience and next round of potential investors.
Don’t let writing a press release be a daunting task. Include the following three things in your next funding round release.
1. Include all relevant details in first paragraph
An informative title isn’t enough. Journalists expect the most important information be included in the first paragraph, so include the who (your company), what (e.g. raised $1 million in its Series A financing round), when (e.g. that closed on Monday), why (e.g. to grow staff and expand marketing efforts) and how (e.g. HealthX Ventures led the round). Give the media basic information of the investment, supplemented with the investors who participated in the round. Use words like “largest funding” or “record setting” to keep readers’ interests.
2. Supply a useful quotation
Keep in mind that quotations that list simple facts are worthless. Your health tech startup’s CEO or founder should use pre-determined talking points in a quotation, and those talking points should stress value. Bad: “We had three investors in a round that lasted five months.” Good: “This money will further our mission of helping providers reduce costs.”
3. Include additional background info
Don’t assume every reporter knows the entire history of your company. After the quotation, consider including a paragraph to recite major points (e.g. “since completing the Pulse@MassChallenge accelerator program in 2016, [your company] has raised $2.3 million, grown to 12 full-time employees and increased annual revenue to $4 million”). From there, add information that would support a story (e.g. statistics, immediate next steps, new hospital clients, etc.).
FOR MORE INFORMATION
Revelation PR, Advertising & Social Media offers healthcare IT companies and startups services related to media relations, email marketing, investor relations, tradeshow marketing, content marketing and social media management. Please contact Brian Lee, brian [at] experiencerevelation.com or 608-622-7767.
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company want to have the reputation as being the best in certain areas? Perhaps your hospital is renowned for orthopedics, or your startup’s CTO has special insights on interoperability?