Public relations Archives - Public Relations, Advertising & Social Media

Best PR Practices for New Developments

Posted on February 16, 2018February 9, 2021 by Brian Lee

multi-family-home-rendering

INTRODUCTION

Proposed developments–including residential, commercial, mixed-use, stadiums and arenas–are monumental public relations projects. That’s because they require:

Working with many stakeholders such as residents, neighborhood associations, coalitions, businesses, elected officials and regulators;
Conducting public outreach through open houses, town hall meetings and small group meetings;
Changing public opinion through editorials, letters-to-the-editor, testimonials; and
Fighting misinformation using media relations, your website and social media.

Using our unique #HeartOverHead approach, here are best practices to help you get your development approved. Continue reading “Best PR Practices for New Developments” →

C-Suite Still Undervalues PR

Posted on February 1, 2018 by Brian Lee

conference room If executives in the C-Suite, which often is missing a Chief Marketing Officer (CMO) and Chief Communications Officer (CC), actually valued PR, companies would:

Spend more resources on reputation management. A Deloitte study showed that when your reputation is damaged, there is a corresponding loss of revenue, brand value, customers and/or stock price,
Seek the counsel of their communications staff before making any major decision to learn of potential reactions and consequences, and
Have a crisis communications plan that’s updated at least yearly.

Instead, you see companies continue to make boneheaded mistakes that make you wonder, what in the world were they thinking?

A recent article titled “Lesson Plan: Business Leaders Still Don’t Understand Strategic Communication” sheds some light. Research conducted by the authors showed that despite the recent introduction of strategic communication coursework to the MBA programs at various universities, the students:

Often do not see the strategic dimensions of communication,
Often don’t see a clear connection between communication activities and business results, and
Have little understanding of the importance of related strategic communication issues, such as corporate social responsibility and internal communications.

For PR practitioners, this means we’re still fighting for a seat at the table, and we may continue to do so for another generation.

How to Create a Vendor Risk Management Strategy

Posted on October 17, 2017January 9, 2020 by Taylor Kennedy

INTRODUCTION

Crises can happen at any moment–take Chipotle for example. According to an analysis by a risk management company, if the restaurant chain had had a vendor risk management solution, the food may have never been contaminated.

It’s also important for hospitals and clinics to have a vendor risk management strategy in place. If a vendor were to make a mistake, it’s your hospital that unfortunately takes much of the blame and your patients who suffer the consequences. Here are tips on how to create such a strategy. Continue reading “How to Create a Vendor Risk Management Strategy” →