According to TechRepublic, health tech venture funding deals increased 200 percent between 2010 and 2014.
To increase your likelihood of securing seed or venture funding, it’s important to drive home themes or assertions while selling your idea.
Here are tips to help stay on message in your healthcare IT investor pitch. Continue reading “Staying on Message in Your Healthcare IT Investor Pitch”
As predicted, United Airlines came out of its fiasco from a few months ago essentially unscathed. I had asserted previously that it didn’t matter what United Airlines did to restore its image, because consumers are faced with few choices when flying.
An article in today’s New York Times titled “The Boycott That Wasn’t” revealed that in the second quarter, United Airlines’ revenue increased by six percent and profit by 49 percent.
Sadly, that’s what happens in industries with little competition: You can violently remove a man from his seat on an airplane and then increase passengers flying on your airline by 4.2 percent.
A study by Staffbase revealed that good internal communication provides constant feedback and purpose, which increases employee engagement, which in turn decreases turnover rates and ultimately saves the company money.
At the same time, when your hotel employees are happy, so are your guests, according to Forbes.
Here are ways hotels can measure its internal communication efforts.
Communication efforts–specifically output metrics–need to be measurable. For example, did your hotel’s employee newsletter have a high open rate? Did your hotel’s employee group on Facebook have an increase in page views? Knowing these key performance indicators (KPIs) will help see if progress is being made toward your goals.
Here are various metrics you can collect and how to collect them:
Make sure to act on this data. For example, if you see a downward trend in open rates, experiment with sending communications at different times of day, or change the subject line.
Metrics by themselves mean nothing. For example, did a higher open-rate for your internal emails lead to staff better parroting your key messages? Ultimately, you’re looking for behavior changes that benefit your hotel.
As Dr. Stephen Covey once said, “begin with the end in mind.” Create your outcomes clearly, prior to executing any internal communication strategies. What does your hotel want to achieve? Win a Torchbearer Award? Keep turnover to less than 31 percent? The more and more your KPIs improve, the more likely you are to reach your outcomes.
Let’s say you wanted to increase morale and employees’ confidence in management. Your HR and communications teams could survey employees or conduct focus groups to gain deeper insight into their feelings and what resonates with them. The results can help you make informed decisions and steer you in the right direction. A tactic could include a weekly employee showcase on the Intranet site, and a KPI could include reduced complaints.
In a case study by Marriott, one of its business models showcases how they value its employees/internal communication, ultimately leading to financial success: “Take care of the associates, the associates will take care of the guests and the guests will come back again and again.”
Revelation PR, Advertising & Social Media offers hotels, B&Bs and resorts services related to media relations, community relations, branding, group sales, SEO/SEM and social media management. Please contact Brian Lee, brian [at] experiencerevelation.com or 608-622-7767.