Category: Public relations

How Restaurants Should Respond to Negative Comments Online

Posted on by Brian Lee

INTRODUCTION

According to Zendesk, 45 percent of customers share negative reviews on social media, and 63% of consumers read negative reviews on social media. It doesn’t help when it’s discovered that 20 percent of reviews on Yelp are fake.

Still, it’s imperative that you don’t let negative reviews sit unaddressed. One rationale is the “broken windows theory.” When consumers see no response to negative reviews, they assume you don’t care enough, and you’ll probably attract more negative (and fake negative) reviews, which will cost you revenue.

Here’s how restaurants should respond to negative comments online. Continue reading “How Restaurants Should Respond to Negative Comments Online” →

How to Develop a Messaging Strategy for Your Health Tech Startup

Posted on by Taylor Kennedy

INTRODUCTION

talking pointsThe average attention span is down from 12 sec. in the year 2000 to now eight seconds, according to a BBC News article.

With that in mind, as an entrepreneur, being able to ace your “elevator pitch” in that average attention span timeframe will help move your startup’s business forward (e.g. gain funding, attract investors). The goal is to be able to efficiently and effectively answer the question, “what does your company do?” Ultimately, your key messages are the foundation that your startup’s value rests on.

Here are tips on how to develop a messaging strategy for your health tech startup. Continue reading “How to Develop a Messaging Strategy for Your Health Tech Startup” →

How to Communicate to Staff During an Acquisition

Posted on by Brian Lee

INTRODUCTION

Mergers and acquisitions (M&A) among health systems and IDNs seem to be a regular occurrence. In 2017, we saw CVS-Aetna, Advocate-Aurora and UnitedHealth Group-Davita highlight a long list of M&As.

While your CEO may initially want to focus on what to say to the public, his/her first priority should be to internal audiences. Reasons include reducing anxiety about potential layoffs, removing uncertainty about the transition and improving morale. A Northwestern University study said “high-quality communication has a positive relationship with employee outcomes, such as satisfaction, commitment and decision to stay in the organization.”

Here’s how the communications department should work with the CEO of the health system being acquired. Continue reading “How to Communicate to Staff During an Acquisition” →