Category: Public relations

INTRODUCTION

When municipalities are in the process of implementing a new initiative, it’s important they gather community feedback. One of the ways to do that is by hosting various stakeholder meetings. Stakeholders are groups of people that hold clout within the community (e.g., school administration, elected officials, EMS/Fire departments, etc.).

Using artificial intelligence can help when preparing for the meeting, during the meeting and after the meeting. Here’s how:

Continue reading “How Municipalities Can Use AI for Stakeholder Meetings” →

I find SOS columns interesting–and not because of the plight of the person seeking help. For those who are not familiar, SOS columns feature everyday citizens who need assistance in resolving their issues, which typically include not receiving a service for which they paid or not receiving a refund that’s owed to them.

These citizens talk to customer service reps, supervisors and managers and still hit a dead end. It’s only after the SOS reporter calls the company and talks to the media rep that the situation gets resolved. Continue reading “When PR Has to Do the Job of Customer Service” →

INTRODUCTION

Artificial intelligence is changing the way public relations professionals track media mentions. Gone are the days of manual media monitoring. Tools like Meltwater, Critical Mention and Talkwalker can help monitor brand mentions, catch any issues before they escalate and stay ahead of the game.

Here are ways to use AI for media monitoring as well as three different tools that can help:

Continue reading “How to Use AI for Media Monitoring” →