Public relations Archives - Public Relations, Advertising & Social Media

Hotels: How to Manage a Crisis Online, Part 1: Service Issues

Posted on February 6, 2019January 7, 2020 by Taylor Kennedy

INTRODUCTION

In a study by the White House Office of Consumer Affairs, dissatisfied customers typically tell nine to 15 other people about their experience; some tell 20 or more. This is especially important for hotels, B&Bs and resorts. Service issues such as inattentive and rude staff, a room not up to a customer’s liking and dirty amenities, can cause customers to write negative reviews online on sites like TripAdvisor, Google and Yelp.

Here is how to handle a social media crisis related to a service issue and rebuild your hotel’s reputation.

Continue reading →

How to Get Press Coverage For Your Tech Startup

Posted on January 16, 2019January 7, 2020 by Taylor Kennedy

INTRODUCTION

After years of brainstorming, researching and burning the midnight oil, you’ve launched your tech startup and want the world to know about it.

As you probably know, getting in the media will increase brand visibility and can boost your reputation, user acquisition, investor interest and staff recruitment.

A smart strategy for your tech startup is to strive for “base hits” (e.g. features in local or regional publications) before eventually going for a “home run” (e.g. product review in TechCrunch).

Here are two tips for how to get press coverage for your tech startup.

How to Manage Public Involvement of Your Proposed Development

Posted on December 19, 2018January 7, 2020 by Taylor Kennedy

INTRODUCTION

When a developer or organization proposes a new development or improvements to an existing facility, concerns will likely arise: Will the building or infrastructure tarnish the value of an established neighborhood? Is it going to ruin a space that has scenic or environmental value? How will it affect traffic, taxes, safety, etc.?

It’s important to address these questions and ultimately engage your stakeholders in all aspects of the project’s timeline. Here are tips on how to manage public involvement of proposed developments.