Public relations Archives - Public Relations, Advertising & Social Media

How to Manage Public Involvement of Your Proposed Development

Posted on December 19, 2018January 7, 2020 by Taylor Kennedy

INTRODUCTION

When a developer or organization proposes a new development or improvements to an existing facility, concerns will likely arise: Will the building or infrastructure tarnish the value of an established neighborhood? Is it going to ruin a space that has scenic or environmental value? How will it affect traffic, taxes, safety, etc.?

It’s important to address these questions and ultimately engage your stakeholders in all aspects of the project’s timeline. Here are tips on how to manage public involvement of proposed developments.

Crisis Communications Planning for CVBs

Posted on October 17, 2018October 22, 2018 by Taylor Kennedy

INTRODUCTION

A crisis can be defined as any unplanned event that potentially presents a risk to people, property, environment, reputation and industry. As examples, a terrorist attack, natural disaster or cyberattack on a city can create a serious tourism crisis, making it a challenge for CVBs to attract potential visitors.

For these reasons, it’s critical CVBs are prepared with a crisis communication plan so that they can restore tourism to the city as quickly as possible. Having a plan helps minimize the economic and reputation impact of a crisis on the city’s tourism industry, and it helps to expedite recovery.

Here are tips convention and visitor bureaus can use to create their own crisis plan.

Continue reading “Crisis Communications Planning for CVBs” →

Free Guide: How to Implement a Reputation Management Campaign at Your Healthcare Organization

Posted on October 10, 2018January 9, 2020 by Brian Lee

A Deloitte study shows that when an organization’s reputation is damaged, there is a corresponding decrease in revenue, customers/patients, brand value and stock price. In fact, 87 percent of CEOs worldwide said reputation risk is the most important strategic risk their organizations are facing.

This should come as no surprise as patients are increasingly using reviews to choose healthcare services. According to an Accenture study, hospitals are growing profitability by improving patient satisfaction, not by cutting costs. Continue reading “Free Guide: How to Implement a Reputation Management Campaign at Your Healthcare Organization” →