How to (Not) Blame the Victim

INTRODUCTION

The customer is not always right. Unfortunately, in our litigious society, customers may sue your organization for their own actions, whether due to an accident or their own negligence.

A family is suing Royal Caribbean for the accidental death of their toddler. The toddler’s grandpa put the toddler on the railing of an open window, and she fell through. This is an area that the toddler could not have reached on her own. 

Meanwhile, a toddler sneaked onto a conveyor belt behind a Spirit Airlines ticket counter at Hartsfield-Jackson Atlanta International Airport. The mother, who said she looked away from her son “for one second,” has not indicated yet if she’ll sue.

How can Royal Caribbean and Spirit Airlines avoid taking the blame for these situations? 

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How Developers Can Handle Crisis PR

INTRODUCTION

As mentioned in a previous blog post, when developers propose new developments, including commercial, mixed-use or residential, they require immense public relations efforts. PR also is needed when a crisis or incident occurs, as it can help to preserve your brand, reputation and ability to win future projects. 

Here are two examples of how developers handled crisis communications and PR for their developments: 

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What Does a PR Professional (Really) Do?

The average person may only think of public relations as pitching to the media or acting as a spokesperson. In reality, PR is a broad umbrella and part of a strategic communication process. Here are the various aspects of public relations that help to build mutually beneficial relationships between organizations and their publics.

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