Public relations Archives - Public Relations, Advertising & Social Media

Analyzing the Brewers’ Stadium Naming Rights Announcement

Posted on February 20, 2019October 5, 2019 by Brian Lee

Recently, the Milwaukee Brewers announced that American Family Insurance will replace Miller Brewing as the naming rights sponsor for the stadium in 2021. As with any change, some people were upset; however, they were likely even more upset because 1) Miller Brewing is a more logical partner for the Brewers, and 2) the way the new sponsorship was announced was riddled with mistakes.

Let’s take a look at what should have been done:

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Hotels: How to Manage a Crisis Online, Part 1: Service Issues

Posted on February 6, 2019January 7, 2020 by Taylor Kennedy

INTRODUCTION

In a study by the White House Office of Consumer Affairs, dissatisfied customers typically tell nine to 15 other people about their experience; some tell 20 or more. This is especially important for hotels, B&Bs and resorts. Service issues such as inattentive and rude staff, a room not up to a customer’s liking and dirty amenities, can cause customers to write negative reviews online on sites like TripAdvisor, Google and Yelp.

Here is how to handle a social media crisis related to a service issue and rebuild your hotel’s reputation.

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How to Get Press Coverage For Your Tech Startup

Posted on January 16, 2019January 7, 2020 by Taylor Kennedy

INTRODUCTION

After years of brainstorming, researching and burning the midnight oil, you’ve launched your tech startup and want the world to know about it.

As you probably know, getting in the media will increase brand visibility and can boost your reputation, user acquisition, investor interest and staff recruitment.

A smart strategy for your tech startup is to strive for “base hits” (e.g. features in local or regional publications) before eventually going for a “home run” (e.g. product review in TechCrunch).

Here are two tips for how to get press coverage for your tech startup.