The media often make a mountain out of a molehill, and they do it on purpose. A story with a juicy or riveting angle will get more clicks, readers, viewers and listeners than one that only reports the facts.
Here’s a look at a recent example of media spin, and a recommended course of action if it ever negatively affects your company.
Continue reading “How to Handle Media Spin”
In July, the U.S. Women’s National Soccer Team won its second consecutive World Cup and fourth overall. Since then, there have been ongoing debates about the disparity between how the men’s and women’s teams are treated (e.g. money).
The issue of increased compensation for the women’s team is a PR case study on how U.S. Women’s Soccer and the U.S. Soccer Federation have framed their arguments. Here’s our analysis:
Continue reading “PR Analysis of US Women’s Soccer”
According to PwC, the need for effective communication is often overlooked or underestimated in the flurry of activity surrounding a deal. Executing a strong and clear communication strategy is critical to successful integration.
Companies who keep customer experience as a top priority
during an M&A and adopt the customer’s view of the merger as they make important integration decisions, will not only keep current customers but also set the company up for future success.