Category: Public relations

INTRODUCTION

When municipalities launch campaigns for referendums and infrastructure projects, effective communication becomes even more important to gain community understanding and support. Artificial intelligence (AI) is a tool that municipalities can use to test and refine messages before beginning public outreach. This process involves creating stakeholder profiles, defining your voice, testing message variations and making sure there is accessibility across languages.

Here’s how municipalities can use AI to test messages for their projects.

Continue reading “How Municipalities Can Use AI to Test Messages for Projects” →

We always recommend to clients to admit to errors and mistakes immediately. That way, you can spend valuable time working on rectifying the situation and rebuilding trust with your stakeholders, which is important in reputation management.

Yet, it’s still a common tactic for people to not only deny fault or avoid acknowledging the situation but also double down on claiming that they had made no errors or mistakes. The result is that they’ve made the situation worse and last longer than it should.

Continue reading “Don’t Double Down on Your Mistakes” →

Recently, McDonald’s had an E. coli outbreak linked to contaminated ingredients–likely its slivered onions–resulting in several cases of illness among customers. While the situation is a crisis for McDonald’s, it also is a crisis for its competitors. Continue reading “A Crisis in Your Industry Affects Every Business” →