Category: Public relations

How to Use Google Analytics to Track PR Efforts

Posted on by Taylor Kennedy

INTRODUCTION

Google Analytics 4 (GA4) can help PR professionals gain deeper insights into campaign performance and optimize their efforts. As the latest version of Google Analytics, GA4 offers more precise tracking of how users interact with content across devices and channels. This allows PR teams to obtain knowledge of website traffic for specific PR activities and gain a clearer understanding of the customer journey.

Here is how to use Google Analytics 4 to track PR efforts:

Continue reading “How to Use Google Analytics to Track PR Efforts” →

How to Prepare for Protests at Your Municipal Meeting

Posted on by Taylor Kennedy

INTRODUCTION

Municipalities host many public meetings each year. While most happen without an incident, sometimes external factors like protests can create challenging situations. Being prepared, especially via communication, is essential.

Here are ways to prepare for protests at your municipal meeting.

Continue reading “How to Prepare for Protests at Your Municipal Meeting” →

AI Communications Policy

Posted on by Brian Lee

INTRODUCTION

deepseekAs AI usage becomes more prevalent in organizations, they need to have a policy on AI use for internal and external communications. The purposes of the policy are to help maintain public trust, protect data and sensitive information, ensure accuracy, follow ethical standards and define accountability.

Here are a few sections you will need for your corporate AI communications policy.

Continue reading “AI Communications Policy” →