Using Game Theory to Explain Why the Zipper Merge Doesn’t Work

zipper mergeA zipper merge is a traffic pattern that is supposed to have cars merge into one lane, one after another, when they reach a certain point. In theory, it should reduce congestion and minimize delays, but in practice, it usually does anything but.

Game theory, which studies how people make decisions when competing among others, explains why zipper merges don’t work. (Also, keep in mind that the vast majority of drivers on the road were not taught how to navigate zipper merges in driver’s ed.)

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How a School Board Can Regain Trust After an Incident

school busINTRODUCTION

A local school district was recently in the news, as it was reported that the school board was taking responsibility for years of overspending, policy violations and budget mismanagement.

Unsurprisingly, parents and residents expressed their concerns publicly, and some called for the resignation or recall of the board members.

How does a school board regain the public’s trust after an incident like this? With any crisis, we recommend focusing on clear and constant communication, strategic planning and transparency.

Here are ways a school board can regain the public’s trust:

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How Non-Profits Can Use PR to Promote Their Events

INTRODUCTION

Public relations is a powerful tool for non-profits looking to raise awareness and drive attendance for their events. Whether hosting a gala, organizing a donation drive or planning a community outreach event, effective PR strategies can amplify your message, engage your audience and ultimately boost impact. Here is how non-profits can leverage PR to promote their events. Continue reading “How Non-Profits Can Use PR to Promote Their Events”