No matter how poorly a reporter phrases a question, or if the reporter makes a comment and expects you to respond, take the opportunity to present your key messages. In other words, while it is tempting to be dismissive of the reporter, you need to take the high road and provide a positive response.
Category: Public relations
How to Coordinate with Businesses on Public Projects
INTRODUCTION
Whether you’re part of a city department, transportation agency, or utility provider, coordinating with businesses is essential to the success of public projects. From street reconstruction to broadband expansion, these initiatives often affect how businesses operate day to day. When communication breaks down, the results can include delays, budget issues and strained relationships that carry over into future efforts.
Strong, consistent communication builds trust, ensures accountability, and helps business stakeholders understand the project timeline, their role in it and how decisions are made. Here’s how public entities can successfully coordinate with businesses throughout a project’s life cycle.
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Addressing the Tar Heel in the Room
In some organizations, the CEO has a communications position that is focused solely on their communications. Their tasks often include handling media requests, writing speeches and managing the CEO’s social media channels, among other duties.
At the end of the day, their mission is to build and protect the CEO’s brand and not put themselves in the spotlight. However, that hasn’t been happening with Jordon Hudson, the girlfriend of University of North Carolina Head Football Coach Bill Belichick. She is currently serving as the de facto manager of “all activities related to Coach Belichick’s personal brand,” as described by UNC.