Category: Public relations

What Public Engagement and Involvement Looks Like in 2022

Posted on by Brian Lee

INTRODUCTION

If there’s ever been a new development, road project or utility project near your home or office, chances are you’ve received some sort of invitation to attend a neighborhood/town hall/open house meeting to learn more about the project and possibly provide your input. That’s one form of what’s known as public engagement or public involvement.

Public engagement and involvement fall under the broad umbrella of public relations. Like everything else in the category of PR, public engagement and involvement tactics have evolved over the years. Let’s discuss what they look like in 2022.

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Top Six PR Trends in 2022

Posted on by Taylor Kennedy

INTRODUCTION

There is no question that the public relations industry is still feeling the effects of 2020: shrinking media landscapes and cultural and social issue shifts, as well as the fundamental ways PR professionals work, when they work, where they work and what matters to clients while we work.

In short, PR professionals have had to adapt and evolve the way they do their jobs, and they will continue to in the next year. 

Here are six public relations trends we expect to see in 2022:

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How to Track Media Mentions

Posted on by Taylor Kennedy

INTRODUCTION

Communication professionals perform media monitoring to listen, watch and track media coverage and conversation about their organization, industry, competition and other topics. These mentions contain keywords that can be found on media channels like TV, forums, magazines, social media and blogs.

Ultimately, media monitoring can help your business by monitoring brand reputation, preventing crises, knowing your audience and measuring the results of a PR or marketing campaign, among many others.

Here is more information on how to track media mentions, the various tools to help do it effectively and tips to avoid irrelevant hits. 

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