INTRODUCTION
Communication professionals perform media monitoring to listen, watch and track media coverage and conversation about their organization, industry, competition and other topics. These mentions contain keywords that can be found on media channels like TV, forums, magazines, social media and blogs.
Ultimately, media monitoring can help your business by monitoring brand reputation, preventing crises, knowing your audience and measuring the results of a PR or marketing campaign, among many others.
Here is more information on how to track media mentions, the various tools to help do it effectively and tips to avoid irrelevant hits.
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