When a person or an organization makes a mistake, it’s very important for them to apologize and express remorse immediately. Unfortunately many times the apology comes late or does not come at all.
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If there’s ever been a new development, road project or utility project near your home or office, chances are you’ve received some sort of invitation to attend a neighborhood/town hall/open house meeting to learn more about the project and possibly provide your input. That’s one form of what’s known as public engagement or public involvement.
Public engagement and involvement fall under the broad umbrella of public relations. Like everything else in the category of PR, public engagement and involvement tactics have evolved over the years. Let’s discuss what they look like in 2022.
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There is no question that the public relations industry is still feeling the effects of 2020: shrinking media landscapes and cultural and social issue shifts, as well as the fundamental ways PR professionals work, when they work, where they work and what matters to clients while we work.
In short, PR professionals have had to adapt and evolve the way they do their jobs, and they will continue to in the next year.
Here are six public relations trends we expect to see in 2022:
Continue reading “Top Six PR Trends in 2022”