Is your company raising money and looking for ways to promote it? While every company has a story to tell, using public relations can help your organization engage a broader audience, increase awareness of your cause, raise money and/or build partnerships.
Here’s how to use public relations in your fundraising campaign.
Continue reading “How to Use PR to Help with Fundraising”
I was saddened to read that JJ Watt had to undergo treatment for a heart condition AND that this information was leaked, possibly by someone in the Arizona Cardinals organization, to the media. I used to work in sports PR, and I hated leaks and when reporters cited “unnamed sources” or “sources close to the team” for their stories.
While it’s difficult to stop employees who purposely act maliciously, you still need to have as many preventative measures in place. Here are three ways to reduce the chances that your employees leak confidential or sensitive information.
Continue reading “Three Ways to Prevent Employees From Leaking Confidential Information”
I was shaking my head while reading a news article about an organization that was going to have its kickoff press conference. This organization is made up of people from various backgrounds united for a single cause, and all of them were listed as speakers. Like press releases, press conferences should limit the number of people who are given a voice.
Continue reading “How Many Speakers at a Press Conference?”