Category: Public relations

How B2C Companies Can Use Cision One for Media Monitoring and Social Listening

Posted on by Taylor Kennedy

INTRODUCTION

In today’s digital landscape, understanding consumer conversation is crucial for B2C companies. Consumers are constantly sharing their opinions, experiences and feedback via online platforms. Tapping into these conversations allows brands to stay ahead of trends, manage their reputation and engage effectively with their audiences.

Cision One can help B2C brands capture, analyze and act on these conversations through advanced media monitoring and social listening tools. Here’s how to use it.

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Communications Guide for Newly Elected Municipal Officials

Posted on by Taylor Kennedy

INTRODUCTION

For newly elected officials of municipalities, effective communication is one of the most powerful tools at your disposal. It can help you build trust, demonstrate leadership and gain community support for your initiatives. Strong communication strategies can lead to smoother policy implementation, increased public participation and higher resident satisfaction.

Here is a communications guide for newly elected officials of municipalities.

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How to Use Google Analytics to Track PR Efforts

Posted on by Taylor Kennedy

INTRODUCTION

Google Analytics 4 (GA4) can help PR professionals gain deeper insights into campaign performance and optimize their efforts. As the latest version of Google Analytics, GA4 offers more precise tracking of how users interact with content across devices and channels. This allows PR teams to obtain knowledge of website traffic for specific PR activities and gain a clearer understanding of the customer journey.

Here is how to use Google Analytics 4 to track PR efforts:

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