In some organizations, the CEO has a communications position that is focused solely on their communications. Their tasks often include handling media requests, writing speeches and managing the CEO’s social media channels, among other duties.
At the end of the day, their mission is to build and protect the CEO’s brand and not put themselves in the spotlight. However, that hasn’t been happening with Jordon Hudson, the girlfriend of University of North Carolina Head Football Coach Bill Belichick. She is currently serving as the de facto manager of “all activities related to Coach Belichick’s personal brand,” as described by UNC.
INTRODUCTION
INTRODUCTION