Category: Branding

INTRODUCTION

Did you recently take over an existing hotel? Have you lost your existing customer base? Or is it simply time to freshen things up?

In regards to the importance of rebranding your hotel, resort or bed & breakfast, you must portray to guests that the changes will benefit them (vs. to your owners or shareholders). Your secondary goals include increases in occupancy and profit, stronger brand recognition, stronger guest loyalty and a better reputation.

Here’s how to rebrand your hotel, bed & breakfast or resort. Continue reading “How to Rebrand Your Hotel” →

When it comes to booking a hotel, more and more guests are basing their decisions on online reviews. According to a 2014 study by TripAdvisor and PhoCusWright, 77 percent of travelers reference reviews before choosing a hotel. It’s important that hoteliers respond to all reviews the correct way.

Following are tips on how hotels should respond to positive and negative reviews: Continue reading “How Hotels Should Respond to Online Reviews” →

INTRODUCTION

According to Mashable, augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video graphics or GPS data.

Here are a few ways to use augmented reality in your hotel and enhance your guests’ experiences.

USE AR BEFORE GUESTS STEP FOOT IN HOTEL

It should be no surprise that a study found that prospective guests want to know the features of a room during their decision-making process. Use AR to make guests feel like they’ve personally visited the property and seen the rooms and amenities from their mobile or desktop device.

Just by pointing your device in a certain way, potential guests can picture themselves sitting at the hotel bar or lobby lounge. If they point the device in a different direction, guests can read reviews and recommendations.

A campaign by Marriott gives its guests the opportunity to “travel the world” through virtual reality glasses.

ADD AUGMENTED REALITY DURING THE STAY

Augmented reality can help hotels improve customer’s convenience, including allowing guests to find their room easily by following a set of arrows on their phone or telling guests when their room was last cleaned.

Here’s another idea: each guest room in the hotel includes a wall map of the surrounding area. If the guest points their device at the wall, they can receive information about things to do around the area.

AR also can be used in other places in the hotel, including the fitness center. Add a screen to the treadmill so guests feel like they’re running on a beach, or put a screen on the stationary bike so guests can compete in the Tour de France.

FOR MORE INFORMATION

Revelation PR, Advertising & Social Media offers hotels, B&Bs and resorts services related to media relations, community relations, branding, group sales, SEO/SEM and social media management. Please contact Brian Lee, brian [at] experiencerevelation.com or 608-622-7767.